Digital Marketing Professional

In this course, you will learn how to facilitate well-planned digital marketing strategies to meet the targets set by the overall Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing.

You will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers.

Some of the topics covered include :

1. Competitor Analysis
   
2. Innovative Internet-Enabled Business Models
   
3. Corporate Strategy and its relationship to Sales and Marketing
   
4. Website Analytics
   
5.  Corporate Sales and Marketing, Meetings and Discussions