Internet Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.  Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content.

If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

OBJECTIVES

• Know how to conduct market research
  
• Develop a workable internet marketing campaign
  
• Recognize your target market
  
• Understand your brand
  
• Grasp SEO and website characteristics
  
• Find and capture leads
  

COURSE OUTLINE 

• Module One: Getting Started
  
• Module Two: SWOT Analysis in Marketing
  
• Module Three: Marketing Research
  
• Module Four: Real Time Marketing
  
• Module Five: Brand Management
  
• Module Six: Social Media (I)
  
• Module Seven: Social Media (II)
  
• Module Eight: SEO Basics
  
• Module Nine: Website Characteristics
  
• Module Ten: Capturing Leads
  
• Module Eleven: Campaign Characteristics
  
• Module Twelve: Wrapping Up